Pay Concept

High-tech credit card motion graphics for easy money transactions

Team

  • Me
  • Myself
  • and I

My Role

  • Motion Design
  • Motion Tracking

Duration

  • 2 weeks
  • March 2018

Tools

  • Adobe Premiere icon
  • Adobe After Effects icon

Client

Devine logo

CONTEXT

Goal

Provide an everyday object of an extra fictional visual layer. We had to choose a tangible banal object and give it a visual layer which the user can interact with. What did we have to deliver? A video demo (30-60 seconds) of this product as it’s a real working prototype. For example: a cup of coffee that tells you how warm your coffee is, where the beans come from...

For this assignment we had to use everything we learned in Adobe After effects but the main focus was on motion tracking with the mocha plugin.

SOLUTION

PROCESS

Object Choice

First of all when I thought about digitalizing an everyday product, I thought about a smart mirror, but as some of you know, this actually already exists. I had to dig deeper and then I came up with the idea of high-tech credit cards. There is a huge trend now on online banking and money transfers with your smartphone. Why can’t we just use our credit cards to do all this stuff?

Filming

To shoot the footage, I used a Samsung nx300 camera on 1080p 30fps. To make my post production work a lot easier, I have covered 2 credit cards with chroma key colors so I could easily reveal my thumb again after the virtual layer was integrated. The second thing I did to make my work on the computer a lot easier was trying to use a lot of lights and get the least amount of shadow possible on the cards from my thumb.

Credit cards to film with

Post-production

First of all I wrote a little script so I knew exactly what story I would tell in the small demo video: Authentication → Account Overview → Transaction between 2 people. It’s very small but I think it already helped me to reach my goal a little faster because I had exactly in my mind what needed to happen. Then I took the following steps before I started making the digital layer:

  1. Choosing the right clips
  2. Stabilize the footage (my mac decided to cook some eggs instead 🔥).
  3. Tracking all of the clips.
  4. Testing the motion tracking with plain solids.
  5. Digital layer design
  6. Music on top of it! (I know this should go first).

Virtual Layer

As for the colors I went for a blue color for the main credit card because like banks and other financial companies trust and reliability are important here. Then why the f*ck is the other card red? Well that’s because I wanted a contrasting color to really focus on the transaction between the two people. My purpose with the general design of the card interface was to make it look like a really high-tech card, but I didn’t achieve this as hoped.

Virtual layer of the cards

A train mockup decorated with art from Boijmans museum.

LEARNINGS

The purpose of this whole assignment was to learn motion tracking with mocha. Although this was the key of the whole project, I did learn some other stuff too:

Mobility Week

Campaign website for the Week of the Mobility with all the activities.